Cookie Policy


Blue Lights Digital Cookie Policy


Date: 4 March 2020 (revised)


We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

You were able to deselect the cookies you did not wish to use in the “The BLD Website Uses Cookies” pop-up box that appeared when you arrived at our website.  By clicking “CONSENT to Privacy Policy and Selected Cookies”, you consented to the use of the selected cookies and acknowledged that you had read our Privacy Policy.

If, at any time, you change your mind about the use of cookies while you are browsing, you can clear your cookies and other site data using your browser (See Part 6: “Consent & Control” below) and re-enter the Blue Lights Digital website to reset your preferences using the pop-up box.

If you would like more information, please read this Cookie Policy carefully and ensure that you understand it.


1. Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

  “Cookie”   means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
  “Cookie Law”   means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
  “personal data”   means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
  “We/Us/Our”   means Blue Lights Digital, a limited company registered in England under company number 09430671.

2. Information About Us

  • We own and maintain our own site.
  • Our VAT number is GB 213 9417 20
  • Our Data Protection Officer is Matt Service. He can be contacted by email at or by post at: The Officers’ Mess Business Centre, Royston Road, Duxford, Cambridge, CB22 4QH.
  • We are registered with and regulated by the Information Commissioners Office
  • We are also members of: Tech UK and ADS.

3. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website, or use an online platform or mobile app. Cookies are widely used by online service providers to facilitate and help to make the interaction between users and websites, mobile apps and online platforms faster and easier, as well as to provide reporting information.

Cookies set by the website and/or mobile app and/or platform owner (in this case, Blue Lights Digital) are called “first party cookies”. Cookies set by parties other than the website and/or mobile app and/or platform owner are called “third party cookies”.

Third party cookies enable third party features or functionality to be provided on or through the website, platform and/or mobile app (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer or device both when it visits the website, platform and/or mobile app in question and also when it visits certain other websites and/or mobile apps and/or platforms.


4. How Does Our Site Use Cookies?

The following are the list of cookies as of scan date: 4 March 2020. For a list of the most up to date cookies, you can clear your cookies and other site data using your browser and re-enter the Blue Lights Digital website.

Functional Cookies:

‘Functional’ or ‘Strictly Necessary’ cookies let you move around the website and use essential features. These cookies don’t gather any information about you that could be used for marketing or remembering where you’ve been on the internet. The website cannot function properly without these cookies.

Cookie NameProviderTypeExpiryPurpose
PHPSESSIDbluelightsdigital.comHTTPSessionThis cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookie and is deleted when all the browser windows are closed.
intercom-idbluelightsdigital.comHTTP270 daysAnonymous visitor identification cookie. Required to be able to talk to our customer service operatives via the live chat function.
intercom-sessionbluelightsdigital.comHTTP6 daysKeeping track of sessions for our live chat function.
intercom-statebluelightsdigital.comHTMLPersistentAllows the website to recognise a visitor, in order to optimise the live chat functionality.
wp_gdpr_cookie_preferencesbluelightsdigital.comHTTP1 yearStores visitor’s selected cookie preferences.

Preferences Cookies:

‘Preferences’ cookies allow our website to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. For instance, by remembering your region, a website may be able to provide you with local information. These cookies can also assist you in changing text size, font, and other parts of web pages that you can personalise.  We do not use any of this type.

Analytics Cookies:

‘Analytics’ cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don’t collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our website works, understand what interests our users and measure how effective our advertising is.

Cookie NameProviderTypeExpiryPurpose
_gabluelightsdigital.comHTTP2 yearsRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
_gatbluelightsdigital.comHTTP1 dayUsed by Google Analytics to throttle request rate.
_gidbluelightsdigital.comHTTP1 dayRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
_tccl_visitbluelightsdigital.comHTTP1 daySets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.
_tccl_visitorbluelightsdigital.comHTTP1 daySets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.
t/1/tl/eventimg.secureserver.netPixelSessionRegisters data on visitors’ website-behaviour. This is used for internal analysis and website optimisation.

Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Cookie NameProviderTypeExpiryPurpose
collectgoogle-analytics.comPixelSessionUsed to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.

Unclassified Cookies

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.  We do not use any of this type.


5. A few notes about some of our Third Parties

Intercom Services:

Intercom is available as a medium for communication on our website. Cookies ”intercom-state” (functional), ”intercom-session” (functional) and ”intercom-id” (functional) allows the website to recognise a visitor, in order to optimize the chat-box functionality.

Because functional cookies are strictly required to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “Consent and Control”.

You also do not have to interact with us using this medium. We provide contact details if you would prefer to email, write or phone.

For more information on the privacy practices of Intercom, please visit

Intercom’s services are governed by Intercom’s terms of use which can be found at

Google Analytics: Measuring website usage

We use Google Analytics software to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit
  • how long you spend on each page
  • how you got to the site
  • what you click on while you’re visiting the site

We do not collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are. We do not allow Google to use or share our analytics data.

Social networking cookies:

We use third party social media widgets or buttons to provide you with additional functionality to share content from our Online Services to social media platforms and email. Use of these widgets or buttons may place a cookie on your device to make their service easier to use, ensure your interaction is displayed webpages (e.g. the social share count cache is updated) and log information about your activities across the Internet and on our Online Services. We encourage you to review each provider’s privacy information before using any such service.

If you wish to refuse social media cookies, this can be controlled through your browser but may impact the functionality of related applications. Browser specific guidance can be found in Part  6: Consent and Control.

For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.


6. Consent and Control

When you first visit our site, before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent. The “show details” tab outlines all current cookies by category. This box automatically refreshes every 12 months but you can also do so yourself by clearing cookies in your browser.

By giving your consent to the placing of Cookies, you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies, category by category, unless those Cookies are strictly necessary.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

The links below provide instructions on how to control Cookies in all mainstream browsers:

Google Chrome:

Microsoft Internet Explorer:

Microsoft Edge: (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)

Safari (macOS):

Safari (iOS):

Mozilla Firefox:

Android: (Please refer to your device’s documentation for manufacturers’ own browsers)


7. Changes to this Cookie Policy

We may alter this Cookie Policy at any time.  If we do so, details of the changes will be highlighted at the top of this page and a new pop-up will appear.

In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.


8. Further Information

If you would like to know more about how we use Cookies, please contact us at: